Countries like USA, Canada, UK, Ireland and other progressive countries are one prospects of telemarketing or marketing through the use of telecommunications and communications media like telephone, SMS’s and even a person to person contact. Telemarketing is a method of direct selling in which a sales person solicits prospective customers to buy services or products. It is becoming quite an annoyance to prospective and preexisting clients of a certain marketing organization because when someone calls and that these clients expect the caller to be someone they know or they expect an important call from someone they know, they learn that it’s just another sales person selling magazines or mall certificates. Actually, this service provides convenience to every client that they need not to go outside and purchase the services they want to, they just have to stay home and call a sales person that they need this and they need that- this is what every marketing organization is thinking; convenience for every client. But they need additional manpower, so they go to telemarketing outsourcing.

Outsourcing is a business process where an organization or business group needs and absorbs external involvement for a certain work. This is what happens to telemarketing outsourcing. Countries like USA and Canada outsource these telemarketing support and manpower. Telemarketing can be narrowed down to subcategories: lead generation, sales, outbound and inbound. These categories are greatly considered and done step by step to come up with better telemarketing strategies. For telemarketing outsourcing, inbound and outbound workforce is commonly hired for because the sales and lead generation analysis are done by the marketing organization.

Now, for the ranking, the Philippines have the highest rate of outbound and inbound workers not because of number but because of the fluency that every Filipino worker does have; outputs are well delivered by well-planted inputs.